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Wednesday, 18 March 2015 07:21

Is SMS marketing too intrusive?

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SMS is arguably the most popular method of daily communication across the globe, therefore it comes as no surprise that marketers are implementing a growing number of SMS campaigns for their businesses. In order to evoke the desired results from the texts that are being sent to their customers, businesses must learn how to efficiently implement SMS marketing strategies. However, one of the

hardest balances for marketers to strike is to carry out a campaign which is not too invasive for their customers, yet simultaneously is forward enough to drive a positive reaction. Striking the balance When considering companies who have already carried out SMS campaigns, it is clear severa

Read 3707 times Last modified on Friday, 10 June 2016 15:35
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